Google has issued a cease and desist letter to Microsoft due to their release of a ‘YouTube’ Windows Phone application. Apparently, the app not only allows users to download videos, but also takes away the revenue by removing ads intended to be viewable to mobile users. However, during the back and forth yesterday, Microsoft agreed to allow the ads, if Google worked with them on their wish list. The company has also proclaimed that Microsoft has violated the YouTube Application Programming Interface’s (API) terms and conditions by blocking the ads. This action could also affect publishers in Google’s AdSense program. Thus, Google has asked Microsoft to remove its YouTube app from the Windows Store, and also delete the app from Windows Phone users, in whose phones it has already been downloaded.
Reportedly, Microsoft has created the app without input from YouTube or Google, and has assimilated the features without either company’s consent. The official apps of YouTube on the iOS or Android mobile platforms and even its main internet portal, do not support ad skipping or the download of videos. However Microsoft argued that the earlier version of the YouTube app for Windows Phone 8 received a number of negative reviews by the users, who claimed that the app was only just a bookmark for the mobile version of the YouTube website.
This is not the first time that the two giants have faced problems. Prior to this, at Google’s I/O developer conference, a complaint had been raised that Outlook.com, which is Microsoft’s free, web-based email (earlier known as Hotmail) does not allow Google to include elements of Outlook messages into Google’s email services. For now, Google and Microsoft’s complicated–yet necessary–relationship continues.