Chances are that if you believe in star signs and keep tabs on your horoscope, you already feel it has a say in your wellbeing. New research has however suggested that those who read deeply into their daily horoscopes are prone to certain potentially harmful reactions on days when the outlook isn’t as rosy as they’d hoped.
Or in other words – they read bad news in their horoscope and find themselves erring toward indulgent or impulsive behavior that could be hazardous to their health.
According to the researchers behind the study, bad news or the threat of impending bad news makes all of us more likely to give in temptation and act out of sorts.
Published in the Journal of Consumer Research, the study proved that negative predictions associated with star signs had a direct impact on the behavior of those reading them. The theory has always been that belief in the power of the zodiac is something of a universal good that only serves to inspire an encourage – this study suggests quite the contrary.
Research teams from the University of South Carolina and Johns Hopkins University in Baltimore, Maryland monitored the reactions and responses of test subjects when presented with positive and negative horoscope predictions. The results showed that when the outlook was in any way bleak, the participants were much more likely to make decisions on the more indulgent or risky side of things, while positive readings led to more virtuous reactions.
“Conventional wisdom might suggest that for people who believe they can change their fate, an unfavorable horoscope should result in an attempt to improve their fate,” the study’s authors write.
“Our results showed that reading an unfavorable horoscope actually has the opposite effect on a person.”