McDonald’s has a long-standing reputation for obliviousness or simple ignorance when it comes to the plight of its poorly-paid workforce. This week however, the burger firm may finally have accepted that it really had gone about ten steps too far with its cringe-worthy employee resource website…which has now been taken down entirely.
Earlier this month, McDonald’s decided to grace its workers with ‘helpful’ advice on how to tip pool-cleaners, personal trainers and live-in nannies via its employee website. The document quickly went viral, leading to widespread criticism of the brand for displaying such outright callousness for hundreds of thousands of fast-food workers earning an average of $9 per hour or less.
Prior to this, the McResource website landed itself in hot water back in July when another supposedly helpful budget-planner for its workers proved itself to be completely devoid of any realism.
“For starters, it didn’t account for food and gasoline,” wrote CNNMoney at the time.
“The second line on the sample budget leaves room for income from a second job, which many called an admission by the fast food giant that its workers can’t live on its wages alone.”
As for the straw that broke the camel’s back over the last couple of days – how about another golden McNugget of advice – this time telling workers not to eat the food McDonald’s serves.
In fact, you could call the latest goof a pretty potent piece of advertising for rival brand Subway.
Apparently geared toward helping employees make healthy decisions, the page posted shows a standard fast-food meal of a cheeseburger, fries and drink which it labels as an “Unhealthy Choice”. By the side of it however is the “Healthier Choice”- that being a sub with a side salad and a mineral water.
Rather than risk digging itself even further into an already large, dark and decidedly embarrassing hole, McDonald’s has foregone any explanation or apology and has simply closed the McResource website down.
Better late than never.