Four Easy Steps to Spot a Fake Rolex

The launch of the new Steel Rolex GMT-Master II Pepsi has caused one hell of a stir among luxury timepiece fans worldwide. Taking value for money to levels we’ve simply not seen in years, the sub-$10,000 follows the 2014 white gold version with a far punchier price-tag.

So in the spirit of value for money, we thought we’d focus on the maximization thereof. And if looking to maximize value for money, the worst thing you can do is lump yourself with a fake Rolex.

The question being – is it easy to spot a fake Rolex? What can the average buyer on the street do to avoid buying a fake Rolex?

Believe it or not, it’s pretty easy – just be sure to consider the following:

The Second Hand

First up, if the second hand isn’t buttery-smooth and flawlessly consistent, it isn’t a real Rolex. Put the real thing next to a fake and the difference is ridiculously easy to spot.

Date Magnification

Typically, Rolex watches feature a magnification pane above the date, providing 3x or 4x magnification. In knock-offs, there’s often no magnification at all, shoddy glass or (take a deep breath!) a plastic magnifier.


In the case of gold Rolex watches, every timepiece that makes it into the USA features a distinct import hallmark. Familiarize yourself with what it looks like and make sure it’s where it should be.


Last up, and while it’s a bitter pill to swallow, there’s no such thing as a cheap Rolex. Never has been, never will be. Even those on the black market that has been illegally obtained sell for consistently high prices. So if you’re ever offered a ‘Rolex’ for $49 from a shady back-street dealer, there’s no way on God’s green Earth it’s even close to real.