Comparing Her Imports (HHER) and (SPRT)

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Her Imports (OTCMKTS:HHER) and (NASDAQ:SPRT) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, risk, earnings, analyst recommendations and profitability.

Valuation and Earnings

This table compares Her Imports and’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Her Imports $16.06 million 0.30 $920,000.00 N/A N/A $69.55 million 0.60 -$9.10 million N/A N/A

Her Imports has higher earnings, but lower revenue than

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Her Imports and, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Her Imports 0 0 0 0 N/A 0 0 0 0 N/A

Institutional and Insider Ownership

41.5% of shares are owned by institutional investors. 1.0% of Her Imports shares are owned by insiders. Comparatively, 17.2% of shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.


This table compares Her Imports and’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Her Imports -28.46% -32.35% -29.15% -13.09% 2.85% 2.33%

Volatility & Risk

Her Imports has a beta of -9.74, suggesting that its stock price is 1,074% less volatile than the S&P 500. Comparatively, has a beta of 0.58, suggesting that its stock price is 42% less volatile than the S&P 500.

Summary beats Her Imports on 8 of the 9 factors compared between the two stocks.

Her Imports Company Profile

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, As of December 31, 2017, it operated 24 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada. Company Profile, Inc. provides customer support services, end user software, and cloud-based software primarily in the United States. The company offers turnkey, outsourced support services for service providers, retailers, consumer electronics brands and warranty providers, Internet of Things solution providers, and technology companies. Its customer support services programs include pre-purchased concierge advice, device set-up, trouble shooting, security and support, virus and malware removal, wireless network set-up, and home security and automation system support designed for consumer, and small and medium business markets. The company also provides Cloud, a software-as-a-service solution for companies to optimize support interactions with their customers using their own or third party support personnel, as well as enables companies to resolve complex technology issues for their customers, boost agent productivity, providing ease of use for customer self-service, and improve the customer experience. In addition, it offers end-user software products, including SUPERAntiSpyware for malware protection and removal; and Cosmos for personal computer, smartphone, and tablet maintenance and optimization. The company provides its Cloud and end-user software products through direct sales channel; and technology support services through partners., Inc. was founded in 1997 and is headquartered in Sunnyvale, California.

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