Mobivity (OTCMKTS:MFON) and Determine (NASDAQ:DTRM) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, valuation and earnings.
This table compares Mobivity and Determine’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
Volatility & Risk
Mobivity has a beta of -0.21, suggesting that its share price is 121% less volatile than the S&P 500. Comparatively, Determine has a beta of 1.74, suggesting that its share price is 74% more volatile than the S&P 500.
Institutional & Insider Ownership
15.1% of Determine shares are owned by institutional investors. 21.1% of Mobivity shares are owned by insiders. Comparatively, 10.0% of Determine shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
This is a breakdown of recent ratings and recommmendations for Mobivity and Determine, as reported by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Determine has a consensus price target of $2.25, suggesting a potential upside of 1,178.41%. Given Determine’s higher probable upside, analysts plainly believe Determine is more favorable than Mobivity.
Valuation & Earnings
This table compares Mobivity and Determine’s gross revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Mobivity||$11.56 million||4.54||-$7.22 million||N/A||N/A|
|Determine||$28.12 million||0.10||-$9.94 million||N/A||N/A|
Mobivity has higher earnings, but lower revenue than Determine.
Determine beats Mobivity on 8 of the 11 factors compared between the two stocks.
Mobivity Company Profile
Mobivity Holdings Corp. develops and operates proprietary platforms to conduct national and localized, and data-driven marketing campaigns in the United States. Its platforms consist of software for phones, tablets, PCs, and point-of-sale systems, which enable resellers, brands, and enterprises to market their products and services to consumers through text messages sent directly to the consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company captures transaction details, analyzes the data, and motivates customers and employees to take actions that enhance business performance through its recurrency platform. Its recurrency platform that unlocks POS and mobile data to help transforming customer transactions into actionable and attributable marketing insights, including recapture, which captures, normalizes, integrates, and stores transaction data for any POS system; recognition that consist of various reporting and analytics tools to uncover patterns in the buying behaviors of consumers; receipt, which unlocks the power of transactional data to create relevant and timely customer messages; reach that transforms standard SMS messaging into a data-driven marketing medium; and reup, which aids marketing to align focusing its attention on engaging the customer and trying to change their buying behavior. The company markets and sells its services through direct sales, resellers, and agents, as well as online. The company is headquartered in Chandler, Arizona.
Determine Company Profile
Determine, Inc. provides software-as-a-service source-to-pay and enterprise contract lifecycle management (ECLM) solutions. The company offers Determine Cloud Platform, an open technology infrastructure for application in strategic sourcing, contract management, e-procurement, invoice management, financial management, supplier management, business applications, ECLM, and analytics. It also provides professional services, including system implementations and enhancements, and training. The company serves various industries, such as insurance, pharmaceuticals, healthcare, retail, transportation, manufacturing, and financial services. It operates in the United States, France, the United Kingdom, Canada, Finland, Denmark, Australia, Switzerland, Bulgaria, Hong Kong, Belgium, Norway, Bermuda, the Netherlands, Italy, the United Arab Emirates, Ireland, Germany, and China. The company sells its products through direct sales force, as well as strategic and OEM partners. The company was formerly known as Selectica, Inc. and changed its name to Determine, Inc. in October 2015. Determine, Inc. was founded in 1996 and is headquartered in Carmel, Indiana.
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